Applied Accounting Analytics


Sustainability and Corporate Responsibility Reporting:

A McDonald’s E(arth)–Learning Project with International Application - 3rd Edition

A McDonald's E(arth)–Learning Project with International Application We designed this project to make learning about sustainability and corporate responsibility a fun and rewarding experience. By completing this project students learn how to gather and evaluate information to better understand company sustainability initiatives and their related results. Students learn about business corporate responsibility through real world applications.The student's work begins by visiting various websites and answering general questions about sustainability and corporate responsibility. Next, they learn about sustainability in a global context, reviewing appropriate indices. Following is a comprehensive study of the most recent McDonald’s Sustainability Report. Students visit McDonald’s website and engage its Report experiencing sustainability and corporate responsibility in action. The project concludes with an assignment asking students their opinion about McDonald’s sustainability and corporate responsibility efforts and reporting.

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Business and Accounting Essentials:

A McDonald’s E-Learning Project – 4th Edition

Business and Accounting Essentials - 4th Edition We designed this project for students in a first-semester business or accounting course. Every business student needs to understand accounting the language of business. The best way to accomplish this goal is to engage in the learning process. Throughout, this project engages the student in learning business and accounting by systematically working through concepts and questions.

To begin, students examine McDonald’s Corporation (or a company of their choice). They complete the project always considering two questions:

  • How successful is McDonald’s (or my selected company)? And will it continue to be successful or ultimately become successful?
  • Would I like to work for McDonald’s (or my selected company)?

Why is this project different? The typical business and accounting textbook identifies and describes essential business tools and analytical techniques. Our E-Learning Project engages students. Students experience how McDonald’s Corporation uses business tools and accounting techniques to better manage its operations. Students not only see how McDonald’s Corporation generates shareholder wealth but how it gives back to society.

When students complete the project, there are two distinct take-a-ways. First, students express an excitement for business and accounting. Why? They now understand how to systematically evaluate a company. And they have a skill set to build upon when pursuing more advanced business and accounting topics. Second, students have been exposed to an important step in preparing for a professional career: researching and ultimately understanding a company’s financial position.

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Introduction to the Corporate Annual Report:

A Business Application with IFRS Content – 4th Edition

Introduction to the Corporate Annual Report This workbook makes the study of accounting and financial analysis an enjoyable and rewarding learning experience. Students learn accounting and financial analysis by systematically gathering financial and nonfinancial information to answer questions and make business decisions. The corporate annual report is the primary document used to drive the learning process. Students can select their own company or the instructor can direct the study and assign the same company for the entire class. Accounting terms and concepts are defined and illustrated as needed to support the student’s decision-making needs throughout the workbook. The work is active and driven by the student’s need to answer questions as they relate to his or her inquiry. Upon completing this project a student understands how to use widely available accounting and related information to systematically answer business questions. Illustrative questions are:

  • Would I like to work for this company?
  • Should I use this company as a supplier?
  • Is this company a solid investment, preliminary analysis?

This product is suitable for undergraduate and graduate students in accounting and finance courses. The learning activities stimulate a cross-functional, integrated application of business tools. Workbook tasks illustrate why and how accounting is the language of business and must be integrated with nonfinancial information to make a business decision. Students are required to access and use the corporate annual report, Securities and Exchange Commission (SEC) Form-10K and website analytical tools in the evaluation of their selected company.

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